Tuesday, August 21, 2012

Logo History


History has witnessed a world of famous logos. Some logos are so famous that will always be remembered. This process highlights corporate image is not new. It 'been practiced for centuries.

'Logo' The word means a symbol, name or brand, which is designed for easy recognition. It all started with a figure consisting of a single letter, and then a design or mark consisting of two or more letters intertwined.

Greece is a country of symbols. It 's famous for its mythical symbols that war used to describe the history and life of the pharaohs and their decoupling. Archaeological survey shows that many early Greek and Roman coins bear the monograms or logos of rulers.

It was in the thirteenth century, the merchants began to use designs that evolve from plain to cipher mark for traders and merchants. Some of the exemplary early design of the logo are trademarks goldsmiths, masons marks, watermarks. Logos were created based on the job.

With the advancement of time and technology, the face of the logo and logo design began to change. And with the advent of information technology, logos have undergone a sea change. The public has become aware of the visual impact. Gradually logo has become the face of society. Soon a professional logo for any business organization has become a must. Since logos are the foundation of the image of a company, a great logo design is very important.

With market expansion, business has begun to multiply and then the distinction was necessary to identify a particular company or business. It was this need that gave rise to a correct idea of ​​the logo design. Soon well-designed logo began to beautify the calendar of a particular company. With increasing competition, logos became an indispensable part of the company name.

Now, when we look back at the last 5-10 years we will see how logo design have been changed in leaps and bounds. Logos are no longer limited to only a few symbols or representations alphabetically. Color, texture, size, shape, has a lot to bring out the desired result. Unlike ancient times, many companies today take-logo design companies to design a logo suitable for them.

In business perspective, the logo is a separate device of a leading advertising company. Every time it appears that communicates a bit 'for the result or service that represents and differentiate it from a competitor or a result of service .......

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