Marketing Myths

There are many excuses not to market a business. Most of those excuses do with incorrect interpretations on the part of entrepreneurs with regard to what marketing really is. Allows you to explode those myths right now.

Myth # 1: All of my business comes from referrals. Based on referrals puts full control of your company in the hands of others. You have no idea when a customer will give you a referral or even if a customer will give you one. So you are not able to plan effectively. You can have a job or sell your products this week but next. Your suppliers and creditors did not expect to have a job to accept payments. You need a way to bring in more business. Relying on others to do for you is not the best way.

Myth # 2: It 's too expensive. When you think of marketing as advertising in newspapers and glossy magazines, yes, it is expensive. But there's more to marketing than that. There are many no cost as well as low-cost methods for marketing your business, such as newsletters and customer mailings or press releases.

Myth # 3: I have no time. In fact, you can not afford not to market. If you want to run a profitable business that supports you and your family, you must find a way to bring in more high-quality cables and customers. Otherwise you will have a lot of time on your hands, when sales stop coming in!

Myth # 4: I do not know what to do. Start by doing something small. Send a postcard to your customers. Or place a small ad in a publication that your ideal client tends to read. Read marketing and start developing your own plan.

Marketing your business in a methodical and thoughtful will bring more customers .......