Tuesday, August 21, 2012

Eight easy ways to use promotional products online


With increasing competition on the Internet, can be difficult to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are unable to use correctly is promotional products.

Promotion products are every day items that are printed with your company logo, slogan, website address, or any other message you want to promote. The first thing that comes to mind most people are t-shirts printed ... but there are many other articles you can use to make your company stand out from the crowd.

Here are eight simple ways you can use promotional products on the Internet.

Promote your company's web site

This is the first thing that comes to mind when most people think of as the must use the promotional products. But some people over look this. Each item you choose to promote your activities should include your website address on it.

Find promotional items that fit your niche

You can always find some items that will compliment your type of business - items that you know your customers will use often! For example: If you sell bicycles, it would be a good idea to include a water bottle that has your logo on it every time someone buys a bike. If you have an online drug store, you could give away pill organizers with your sites name and web address printed on them.

Free Contests and Drawings

A great way to get more people to subscribe to the newsletter is to keep the designs of the monthly contest, weekly or daily. The winner of the drawing would receive a promotional product with your URL on it. Since everybody loves to win stuff, more people would be willing to give you their email address. And if you do something about the product that your business, people who enroll are more likely to be targeted.

Motivate customers to buy more

You can use promotional products to entice customers to buy more products than you normally would. How? Integrating the products as long as a promotional item. For example, instead of your customer buying an ebook, you also offer them a package of two ebooks and a free promotional item.

The promotional product can also be something related to the products being bundled with. If you sell information on weight loss, why not use a "step counter, as a bonus? If you are selling cookbooks, offer an apron. There are hundreds of products that you can put your logo on ... find a that compliments your products!

Reward your top affiliates

Consider thanking your top affiliates by giving them a promotional product. This shows them you really appreciate that promote your products. You can send gifts to your affiliates when they reach a certain goal, or you can give gifts to your top affiliates during the holidays. To reward your affiliates, you build a stronger relationship with them. Thank you, continuing to promote your business.

Thanks to your loyal customers

Just like thanking your top affiliates, you should also consider thanking loyal customers. You can express gratitude to customers that repeatedly by your products, customers who purchase high-ticket products, or both! Promotional items remind your clients that the relationship you share with them is important to you.

Create a competitive advantage

Because of increased competition, it's getting increasingly difficult to compete online. You can use promotional items as a way to show your customers that you are different from competitors. Instead of appearing as "just another company", one can show that you are unique. When someone receives a promotional item that you are more likely to remember that during the race.

Promoting a new product

If you are launching a new product, you can capture audience attention and publicize it through promotional items. At the very least, you should send a promotional item for your best customers when a new product comes out. You might also consider items to your best affiliates even if you have a new product that can promote for you.

My goal is to get to think of new ways to use promotional products. I hope they implement some of the ideas that have established here and also brain storm different ways to use them. If used properly, these little trinkets can help you say ahead of your competitors! ...

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