Why build a personal brand is good for you and good for business!

"Doing business without advertising is like winking at a girl in the dark You know what you are doing, but nobody does." - Stuart Henderson Britt opined in New York Herald Tribune in 2005. The same goes for branding.

Advertising is the best way to get noticed. And it is impossible not to advertise a brand. To stand out and carve a niche in the market of companies and personalities create their own brands.

Enterprise and generalists do not have an identity or recognition. Therefore they have no referrals or 'business. Branding gives you or your business recognition. A brand expresses succinctly and yet vividly what a product or service represents. A trademark for the product says that X has certain qualities and characteristics that make it unique.

"The branded companies are starting to realize that if you do not spend enough time thinking about, 'How is my brand to differentiate myself?' lose a lot of time, "says Wharton marketing professor Americus Reed.

A brand creates an image of your product or service in the minds of consumers. Brands associate products with specific messages and images and the consumer immediately recall the product when the brand is mentioned. The image is imprinted deeply in the minds of the public due to exposure consistent brand image. For example, the name immediately conjures images of Harley Davidson bikes strong with lots of steel on them, free citizenship, and wander lust. BMW stands for 'guidance', the Mercedes 'prestige', Toyota - 'trustworthy', Nike to 'do', Red Bull is an acronym for 'energy', and Fed Ex for 'night'.

These days every successful business or a brand personality. Branding is not the domain of big corporations alone. Even small and medium-sized businesses are always branded. Some essays start-ups enter the market with a brand already created. Have clear cut goals of what they are going to deliver.

A brief history of brands

Branding was launched after the industrial revolution. Artifacts had to be marked as belonging to a particular company, and shipped and transported them away from shipments of products. Soon manufacturers realized that the brand their products so identified also helped us get better in the market. When it launched against generic products in the local market, brand name products sold better. Therefore, the use of trademarks has been extended to sales of means of transport and shipping.

But the brand's history dates back to almost 3000 BC Branding of livestock for the trademark dates back to 2000 BC The cattle owners burned a distinctive mark on the skin of a calf to ensure that, if removed or has been stolen by a competitor could be easily identified and supported.

Potters in China used marks on their pottery and porcelain as far back as 1300 BC The practice was also followed in Greece, Rome and India. Although not relevant from a marketing point of view, the criminals were literally branded as a method of identification and punishment in 1600 AD. Bakers, blacksmiths and blacksmithing gold, silver, marked their software to ensure fairness during the medieval period.

Submit manufacturers industrial revolution started to label their products as a method to distinguish their product, just an innocent way to publicize the existence of the trademark. Soon the brand was extended drum of product quality. Brands more and more important characters and personalities gave businesses and their products.

This was the middle of 1800 'to 1900. The only goal was to increase consumer awareness for a product. Quaker Oats, for example, I just wanted to make sure that people in some way they could trace their otherwise generic product.

The Quaker man appeared in 1877. This was the moment when hiring a copy writer meant, taking a newspaper reporter or a vendor to write a few lines that attach to the product that the consumer would have remembered. Branding was not serious and the Quaker Man was not designed to sit on the conscience of the people border on other rivals such images.

The growing competition in mid-1900 led to the growth of advertising based on branding. The development of print, radio and television has revolutionized the world of advertising. Trademarks mentioned the people of packages and roofing products, newspapers, magazines and posters and TV screens. The company shifted its focus from describing their products for creating images for them. Endearing characters were created to represent the products in the Chicago school of advertising, which was the idea of ​​a Midwestern advertising Leo Burnett.

Tony the Tiger, Morris the Cat, and the Marlboro Man were some of the characters that make Leo Burnett created. Brand images have also been based on situations like 'Kodak moments - mean childhood memories, is worth cultivating.'

Slowly, the scene was so hot that entrepreneurs and manufacturers realized that they needed to spend a considerable amount of money on developing brands and promoting them. The media always welcomed the idea. Furthermore, the yields of construction of a mark were superior to improve the product.

Most whiskey drinkers can not tell the difference in taste between their brands 'favorite' with that of two brands of whiskey nearest rivals. They just buy their whiskey attracted to the brand image. This is true for many products and services. Realizing the timeless truths like these producers focused more on brand promotion, even though the product had nothing to offer compared to competitors' products. More and more money was pumped to brand design and promotion. This resulted in a proliferation of brand creation and management agencies - and advertising agencies as we know them.

From 1960 to today, the importance of branding has taken on new proportions. Late 1990 and early 2000 have taken brand building to greater heights with the use of the Internet. Brand equity is something that affects most of the companies around. Brands are so overwhelmingly present in our lives which is annoying at times. It is not uncommon to sit to watch a program on TV only to be disturbed by countless advertisements that promote different ads shown hundreds of times during the telecast of the program. It marks pop up regularly when reading contents of a web site.

But the brands are here forever. Large companies as well as small ones know that investing in a trademark sense. Small businesses have joined the bandwagon branding, without trepidation. Even a small blog site has its own brand .......