Evaluate your sales letter - Part 2

In the first part of this series of articles I discussed how to start your sales letter. Need a title strong, warm and friendly greeting and a background color that is going to entice the player to stay on your website and read. However, now I'd like to address how to begin the opening paragraph of your sales letter.

Now, for most of my opening points, I like to start off with my very short phrase or just a word like "Are you frustrated?" or "Frustrated? Followed by:" Do not make money online really sucks. Believe me, I know. I've been there ... But you have come to the right place ... "- And proceed from there the most effective way to open your sales letter is to go straight to the point and the point is." What's in it for me? "Where to" me "is your potential customer, not you. Then, addressing the reader by telling them what's in it for them. If you can give them information immediately, they will listen more carefully to what you are saying and be encouraged to read.

One thing to consider when writing your sales letter is that you do not want to write too much and too wordy like this scare the reader. Do not want to be bombarded with too much to write it all at once, because you can quickly turn off. Then, divide into smaller bite size. Remember, grammar is not that important in the game of online sales letters. Write the way you would talk with a friend is extremely important. Discussion of sale does not work. If you look at my sales letters, you will realize that.

Another thing I do not want to do is push a player too early to place an order. I would, however, move the offer down and add in some examples. Consider adding some free bonuses if you have them and, finally, your guarantee. You really need to build your history to draw on people's emotions of frustration, greed, etc. It 's very important that you work in a flow that makes sense, that draws the reader in order to keep reading until you have This burning desire to buy.

One very important thing is to establish their credibility. In other words, what gives the right to let them know about this product or service? To establish this, one thing you can do is say: "I studied some great minds in marketing or" I studied some of the greatest internet marketing minds out there and came to the conclusion that this information is true and tried. " Something like that. We want to make sure that you give them a reason why the claims should be true and why should you believe at all. You can also add credibility to your statements declaring celebrities who could have helped or cases that might've worked on. Provide examples like these that will help produce a much stronger point of sale that will result in more sales.

So, try to gain credibility by backing up your story with evidence. In the third part of this series of articles I'll address the importance of the testimony. The evidence is strong and can help collect more sales. You'll also discover how to end the sales letter with a bang - a bang that invites the reader to buy .......