Top 10 Tactics for E-Commerce success - build an online store Thriving

1. Creating a user-friendly storefront. Customers should be able to easily find the product or service they are looking for. Online merchants must have an organized site with categories designed to make navigating the store inventory easy. Your site should have a search function on every page so customers can simply find the site at any time to find what they are looking for.

2. Describe the products and services with great attention to detail. Since buyers can not physically see the items available for purchase, online merchants must provide potential customers with high quality images that allow them to see the product at all angles. Give your customers the ability to zoom in on products or to rotate the images to show the items in their entirety. In addition, the use of video is becoming increasingly popular to give customers visual information on the products. Video also allows you to use audio to describe your products and / or services so customers do not have to spend so much time reading the details of the product.

3. Make sure your site is safe and reliable. Without the proper safety techniques, buyers do not trust your site and do not feel safe buying from you. With the growing buzz on Internet security, identity theft and credit card fraud, making customers feel safe and comfortable to provide your business with their private and confidential information is of utmost importance. In addition, you must ensure that your web host is compatible with the Payment Card Industry (PCI), that your shopping cart is compatible with the new Payment Application - Data Security Standard (PA-DSS) and to have their certificates SSL installed. Shoppers will automatically search for the closed padlock in the address bar of your web browser before entering any payment information. SSL certificates are the means to obtain the function of closed lock. Another important feature that must be included on your site to create a sense of confidence is to have "About Us" and "Contact" pages with a physical address and phone numbers to reach you. Online shoppers tend to not trust sites that do not provide details on how to get in touch with them via phone and e-mail.

4. Provide customer testimonials and reviews of your products and services. The more positive things that people say about your shop, products and other information about your company the best. Have a review system in place makes customers feel as if their opinion really counts. Allowing customers to review them you will want to return to your store in the future and will also help attract new customers. Buyers tend to like the idea of ​​being an interactive site, particularly in view of current Web 2.0. Potential customers, of course, trust the unbiased views and opinions of past customers more of what you have to say about their work. You must take what customers say about your business seriously and use this information to improve your business. The opinions of your customer base will help greatly in your marketing, sales and promotion strategies.

5. Make sure the site is fast! One of the primary reasons people shop on the Internet to save time. The loading times of pages is important and you need to make sure you are using a web host that has fast servers and business experience in e-commerce. Make sure the hosting plan chosen provides adequate bandwidth for the amount of traffic your site receives. Furthermore, it is said that Google is now using the speed of the site as a factor in determining the ranking of websites on its results pages.

6. Complete proper, thorough market research. Examine what the competition is doing with regard to pricing, marketing and promotional strategies. Make sure you're providing customers with competitive prices, check the prices on the same or similar goods sold by other online merchants. You can also set the corresponding tariff plans ensure that corresponds to the lowest price that a customer finds. The research will also help you find your target demographic and understand what their buying habits are. Online shoppers typically browse a few different sites before making a purchase to make sure they are getting the best deal. Remember that, unlike the traditional shopping, customers do not have to walk or drive to other stores - they simply need to click the mouse a few times. The competition is just a few mouse clicks away!

7. Properly market and promote your products and stores. Make sure you reach your target demographic of listing your site in directories and related advertising on sites that people looking for your products or services that you visit frequently. Use the free Google Webmaster Tools and Google Analytics to determine which keywords you should include in Search Engine Optimization (SEO) campaigns and to develop effective marketing plans. Start Google Adwords, Pay Per Click (PPC) and affiliate marketing campaigns, if relevant to your business. You will need to establish smart SEO strategies to reach the top of search engine results page (SERP) for the targeted keywords including link building, directory marketing, social networking, article marketing, forums and blogs and many other techniques. In addition, you must use the correct meta tags and descriptions to ensure proper indexing and ranking your site in search engines. There are plenty of guides, tutorials and websites to further explain how to market an e-commerce site available for free on the net. Make sure you study hard and learn how to market your site properly and effectively.

8. Clearly for the shipping and return policies. Nobody likes to be hidden fees in advance regarding the terms and conditions of shipment. Offer shipping discounts for buying more items like this will make customers feel more inclined to buy because they feel as if they were a bargain. When you can offer your customers free shipping. For example, if a customer spends more than $ 100, they do free shipping. Also, be honest about who is paying for the shipment when it comes to returns. Remember that you are just trying to acquire new customers, but you also want customers to come back repeatedly to your store again and again. By sending clear in advance and return policies, you establish a relationship of trust that is favorable to gain repeat customers.

9. Indicate clearly the methods of payment accepted. In general, e-commerce sites should be able to accept credit cards (again, you must be PCI compliant before). Among the other instruments of payment PayPal, Amazon Payments and Google Checkout. The more options you can offer your clients, customers will flock to your store.

10. Provide buyers with a special page dedicated to discounted products or services. Many customers will already Liquidation and sale of stores in the same way that people look for these things in the business of brick and mortar. Be sure to highlight these sections and objects and make them visible. Also in this case, the buyers, especially in today's economy, are trying to high and low for each type of available discounts.

Follow these steps and you're on your way to running a successful e-commerce website!...