Monday, August 13, 2012

Leading eCommerce Consultant Admits you only hear a real expert! (It is not him)


Let me share with you a secret that most marketing experts and consultants do not want you to know ... (Many of them do not even understand this secret is.)

The secret is ... There is only one true expert who can show you how to dramatically improve the effectiveness of your website and marketing. With dozens of so-called gurus, consultants and experts ready and willing to give (or make you pay for) their advice, there is really only one person you should listen to on a regular basis. Only one! And his name is Eric Graham ... No, no ... I'm kidding ...

The only "experts" that you should listen and trust your visitors. Visitors who come to your website or see your ads are the only true experts. They share their expert opinions with you the actions they take while on your website.

Not know what headline to use the top of the page ... You have a couple of options:
Hire a consultant "expert" like me to look it over for you and give you tips copywriting, for a few hundred dollars an hour.

Or ...

"Ask" your visitors what the better, to split test every element of your qualifications and let your visitors vote with their credit cards ... One that converts to sales best wins!

Trying to figure out what to charge for your new ebook? You can hire an expert ... Can I talk to you all day long on price theory advanced to explain to you how the prices with a "7" in them (like $ 17, $ 97, $ 777) usually convert more visitors. I can walk through the analysis of points in the prices of competing products / similar ...

Or ...

Just try 3 or 4 different prices to see which is more profitable. Often the most perceived value of a higher price actually converts better than a lower price. But you do not know if this is true for your product and your visitors until you try it. Once again, your guests will teach you more about pricing than any consultant ever could. You just need to "ask" the experts testing.

If done correctly, the questions you can get your expert "visitor" to respond to your site simply by testing, is infinite.

Now, do not get me wrong, I'm not saying that you should never hire a consultant or an expert - after all my clients gladly pay me a lot of money to help them improve their conversion rates. And I'm worth every penny! ;-)

But what you need to understand here is that the best experts became experts by studying and testing, testing and commissioning of different elements over and over again until they have developed a series of "best practices". So, to hire someone who has been in the trenches you can save time and money in the long run.

However, every demographic website, business, product and visitor is different. Just because something works on a website, does not automatically mean it will work at your destination. The best consultants will tell you that you still need to try everything. So in the end is still the visitor who is the real expert.

Just imagine the results could be obtained in the following year, if you have time to test one new element every week. Even if half of the tests were failures and did not produce improvements in your conversion rates, you would still find 26 ways to improve sales. Although any improvement only increases the conversion rate from 1/10th of 1%, it would improve the conversion rate of over 2.6% (and probably more!)

Looking beyond the current sales statistics, and ask yourself: "How much profit should I be doing if my conversion rate has increased by 2.6%?"

With most of the sites currently in conversion to a terrible 1% to 2%, an improvement of 2.6% could triple sales ...

Allow me a question: Imagine you have a website selling information on how to learn to play guitar, getting 1,000 visitors a day. And I came to you and showed you how I can change some things on your page, improve your search engine positioning and triple the traffic? Want to be excited? Of course.

So, why not get equally excited about optimizing your site for maximum conversion rates?

Many online companies will spend hundreds of thousands of dollars to optimize their sites for search engines. But then wasting 99 out of 100 visitors who have spent so much time and effort forever, simply because they failed to invest in "ask the expert" (visitors) first. If they had had time to optimize their website for rate conversion, first to drive traffic results would be 10 times more profitable.

The great news for you is, so few online businesses are testing anything! This means that you are able to completely dominate the competition by simply listening to the real experts ... Your visitors!

Eric Graham ......

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