The Traditional Buzoneo again knocking on the door of Enterprises in Crisis Times

I will not explain in this article that is the mailshot! nor can it get! do not speak of E-MAILING both fill their mouths advertising agencies offering the cake and eat it as long as they pay a large sum of euros in exchange for email addresses bombing who knows if they own or are just virtual why they call virtual mailshot! I do not mean to criticize, much less emailing .. The fact is that I want to talk about traditional mail shots, open the mailbox and find your home with brochures, magazines of all sizes, a direct marketing technique that allows consumers to get sometimes your refrigerator door (advertising stickers) . In times of crisis, budgets are adjusted, tighten our belts and not loose a penny on complementary actions, purchases and enhance brand recall ... Etc business managers want immediate results, shoot your sales, possession of a good market share in its sector at the lowest cost but above all do not have to close down for lack of customers. Indeed, the mailshot and for many years as an advertising medium is used regularly by all sectors, from local shops to supermarket chains, fast food franchises, supermarkets wholesale furniture, appliances ... etc..

The issue is because in times of crisis marketing departments take more seriously the issue of traditional mailshot?

It is easy to carry out a mailshot campaign?

Buy cheap always the best formula to save?

Because the councils of several municipalities take orders right now to combat the massive mailshot? Before you jump into the water and getting wet would be opportune to know what we want to achieve with a mailshot campaign, locate potential customers and / or usual and In what situation we?

· We are launching a new product or our store opening

· We are in crisis, we need customers

· Sales season ... etc

· We are doing well but want to double our sales

What you can not do is take and send to print brochures to distribute crazy and pretend as soon as possible and forget about the promotion of our business, because we've done our homework! these things happen we have experienced with clients who call us in the morning desperate to spread their advertising in the evening ..!

You have to plan everything, even if it's a small business-advice before taking the first step, there are companies that offer this service for free without any commitment as-Superbuzoneo-think about the design, size, format brochures, you can also find many professionals searching Google online graphic arts companies or yellow pages of your city. once developed creative design that we like, we must add the advertisement in the brochure has to be simple, brief and bold, avoiding messages like leaders are the best .. Etc lot of technical information, misleading advertising ... etc.

Never promise anything we can not deliver ... NEVER

At the time you have made the brochure, ready to send to print, start business contact mailshot professional conduct theme-cast depending on how many printers take between 2 to 15 days to give you the brochures printed- .

Determine the areas, delivery days, compare quotes, use common sense to opt for a company or another.

Never use tariffs as the only factor in choosing the company

We know that every company has its system of work from planning control, rules of distribution, monitoring and reporting.

The rates are generally dependent on the characteristics of the brochure (size, format, weight ... etc), area of ​​distribution (blocks of flats or chalets), here is where is the importance of the rules of distribution, since a company leaving 100% of the brochures in the case of the basket of advertising and porter have the lowest rate that a company that leaves 3 to 5 leaflets. But we want to hire a mailshot or place our advertising in the mailboxes , 80% of leaflets distributed in baskets advertising / doorman end in the trash after a few hours -

Do I have to trust the company that promised me 98% of distribution in mailboxes in an area with porter or baskets of advertising?

NO, housing is inaccessible, publicists at the entrance of the portals is very fashionable for some time, because some neighboring communities trying to fend off massive reception buzoneo prohibiting advertising or by placing a common mailbox.

So what happens, people do not like propaganda?

Is associated with garbage?

Does not need to waste my money on mailings?

Not at all, this is not true, people have the desire to receive offers, discounts, free samples, invitations ... etc, are usually more receptive women between 30 and 50 years, with a medium level of education sector enjoyed frequent response are leisure and beauty and hairdressing products.

But beware of "negative publicity?, It often happens when companies hire unserious only thing that matters is ending the division as soon as possible, not control their dealers for lack of means or otherwise ... and so on.

So use common sense and do not hire a company that charges you a fee too lowered. Some companies charge € 12, € 15 per thousand and there are others that charge up to 30 € / thousand (always in blocks of flats)

It's easy and simple to detect fraudulent companies, knowing about how many homes are in the area, the distance that a dealer may use an average of 6 hours, you can deduct the amount to be distributed in one day for each worker If a mailbox eg 2500 units divided in a day and the company charged me € 12 / thousand the total would be 30 €, you believe that with 30 € the company will cover your expenses! how much it will pay the dealer? where is the benefit of the company! So beware ...

There are also companies that can charge 30 € / thousand or more, not because it offers better quality, but because this outsourcing the distribution to others ... This thing is worse, because we hired the company A, and the distribution PEPE is performed by the independent firm A has trouble taking a nice profit and autonomous Pepe takes the job but need not leave the accounts

The deal would be a total disaster, Company A will give us a pretty good report with a CD included and make us believe that everything is on the order, these companies only know how to sell themselves, not multiplied YOUR SALES hiring the company A.

Finally the policy was extended by ordinance of the city councils of several provinces, is good business to raise money to overcome the crisis, a new formula for self-financing and sink more to SMEs.

CARE ... fines if the company is reported to herald (1500 € to 6000 €).

Why is this happening? Because politicians already have the expert report as - RMSE, which estimates an increase in advertising spending up to 32% (the figure varies by country) in 2009, these investments are generally not sharing only advertising ...! But admittedly, the traditional mailshot knocking back business in times of crisis, is cheap, effective and affordable for everyone.

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