Wednesday, July 4, 2012

Networking: A Valuable Asset


Networking networks are considered one of the greatest assets that people can be harvested throughout their personal and professional life. At the end of the day, which usually distinguish many successful businessmen is precisely the preservation of a strong network of contacts which, in turn, positions them as references in their profession.

It requires much time and dedication to creating and managing a thriving network of networking. Not to mention, with the preparation of our added value as professionals and people, a task that, at least, has taken several years of our lives.

2.0 The revolution has greatly facilitated things, because we have been given management tools for networking with networks previously only dreamed about. Thus, we now spend much of our time on networks such as Facebook, Twitter, Linkedin, Xing ... But how many times we get it?

In my opinion, is apart from the human side of networking, that it is to know and spoil our contacts, as well as find kindred souls to our beliefs and values. Many "networkers" mentality end up with Pokémon Trainer "Tee off". This makes them have lots of contacts, which has not even been filed or a contact. And that's a big mistake.

Through my experience in social networks, I have developed a very personal approach which is essentially distinguished from the masses of what I call "profiles clone", professionals who have worked their offer little added value and, therefore seem cut from the same pattern.

Courtesy is one of the main pillars of my approach, because I always try to have at least two contacts per year with all members of my network: congratulations on his birthday and Christmas congratulations. Of course, a form suitable for me and my activities (not many do) and an offer of partnership in all that can help them.

Finally, the constant interaction with our network of networking, providing quality inputs and small "details" that need not be economic, but cultural or performing "favors" are points to be developed within our own strategy personal brand.

Just as businesses must have a brand strategy, people are not immune to this change, I find that is something that very few people in Spain are currently performing in a consistent and cohesive. In a world that increasingly values ​​the culture of service to clients and contacts, our brand as a reference staff is without doubt one of our most valuable assets.

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