A doctor's prescription for a PR Kit healthy and effective support

Multimedia kits are an essential part of any public relations program is essential and that some items are included in the media kit. The PR Doctor has developed a recipe for a healthy and effective media kit. The first ten (10) provided voices for a healthy and effective media kit include:

Item # 1 prescribed: Letter of Recommendation

This is sometimes referred to as the letter pitch and serves to capture the reader's attention. You should tell them in advance because they worry about what you are telling them. It 's important to let them know you are available for follow-up interviews and questions.

Prescribed Article # 2: A company backgrounder

This includes the history of your company, a company profile and, possibly, the main mission and values ​​of society.

Item # 3 required: corporate information sheets

This should include the data sheets of products or services, sell sheets or company brochures that are specific to your product or service.

Item # 4 required: backgrounder Industry

This should be a brief overview of meaningful statistics that are specific to your industry, and the demographics of your target markets.

Item # 5 required: a list of frequently asked questions

This can be very useful for the editor and reporter in determining what questions to ask in an interview or what to include in an article.

Prescribed Article # 6: Bios and photos of company owners, managers.

This is very important to provide basic personal information on company executives.

Item # 7 required: Audio and video interviews on the radio or TV, speeches and other media-covered event.

These are effective and can have a big impact when it is put into corporate Web pages.

Item # 8 required: Copies of the latest news

The inclusion of copies of recent newspaper articles is very appropriate in a media kit. What other media have done will be of interest to the current objectives of media. This could include reprints of articles printed and online press that the company has received.

Item # 9 prescribed: Recent awards and recognitions

You can help improve the image of your company by awards and announcements that the company has received,

Item # required 10: Business Cards

Your business card will help to facilitate the means of contact with you for the opportunity of the current media and will also provide a convenient source for future reference for the media.

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